A new Wadds Inc. management briefing paper provides insights on practical AI applications, deployment strategies and future issues.

The rapid development of artificial intelligence in the past two years has the potential to transform the nature of professional work. It creates both challenges and opportunities for corporate communications and public relations practitioners.

Staying informed and adapting to the changing environment is critical to success.

Our management briefing paper, The Use Of AI In Corporate Communications And Public Relations: The Story So Far, is your guide to harnessing AI's power in your practice.

Researched and written by Wadds Inc. founder Stephen Waddington, the report draws upon the latest research, surveys, and industry insights to provide actionable knowledge for corporate communications and public relations practitioners.

Key takeaways include:

1. Understanding AI's promise and reality

Explore AI's potential benefits and limitations in enhancing productivity, efficiency and cognitive function in corporate communications and public relations roles.

2. The future of professional communication roles

Discover how AI will likely impact media and content-focused roles and why relationship management and strategic roles will continue to require human expertise.

3. AI adoption in public relations

Gain insights into AI adoption in corporate communication and public relations, including frequency of use, potential applications and risks of unauthorised AI use in the workplace.

4. Applications of AI in corporate communication and public relations

Learn about practical use cases for AI in corporate communication and public relations, such as content creation, brainstorming, research and media pitching, and how AI can support both tactical and managerial aspects of public relations work.

5. Governance, regulation, and ethical considerations

Understand the current regulatory landscape for AI, best practices for data management and copyright and how to navigate ethical considerations such as transparency and bias mitigation.

6. Rolling out AI in your agency or communication team

Follow a three-stage process for successful AI adoption, from identifying use cases to continuous evaluation and training, and explore different approaches to AI deployment.

Whether you're a corporate communications or public relations agency leader, an in-house communications professional, a researcher, or a student, this briefing paper is an indispensable resource for staying ahead and futureproofing.

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