Series 2: Episode 3 | Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world
On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media.
They discuss:
Scotland as a buzzing, competitive PR hub delivering outcomes for global brands
Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business
The challenges and benefits of introducing a four-day week, Muckle’s resulting working patterns and the role of tech
Imperfection in the journey to growth
Talent as the engine to a business and the importance of creating a culture of trust and empowerment, with strong communication at the core
The IoD offering a network of like-minded business owners and as a source of professional development around company direction
