Blog
Brand conversations during COVID-19
COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite marketing and PR examples from my network.
Cider sip or cider slip? Would you let a politician endorse your brand?
Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery.
Building brand authenticity in a world of distrust
The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business.