Are you LinkedIn or LinkedOut? 10 LinkedIn #HowTos

Are you LinkedIn or LinkedOut? 10 LinkedIn #HowTos

Here are ten suggestions from Russell Goldsmith about why and how you should be LinkedIn and not LinkedOut. Russell recently made the case to me that LinkedIn was a resurgent network for business-to-business. His arguments are compelling. By Russell Goldsmith

#1 Share knowledge

If you blog, you may find you get far more engagement to your posts if you publish them on LinkedIn, and you never know who might end up reading them.

Over Christmas, my family visited Disneyland Paris, and I wrote a post about why I thought the park needed a sprinkle of pixie dust on my return.

The post has been read 490 times to date, but interestingly, it found its way to a number of employees of Disneyland Paris, which led me to now be connected with the company’s senior customer relationship manager.

#2 Plan your travels

If you are heading anywhere for the day, whether in the UK or further afield, and have time in your diary to fill, search on LinkedIn for the destination you are visiting and see who you know there. You can do this using the ‘Advanced’ search feature and typing in the post code or city that you are travelling to.

This does rely on whether users type in their home postcode or work post code when they first register of course, and often (myself included) may forget to update it when they move jobs.

#3 Reconnect

In the 20 years I’ve been working since graduating, I’ve picked up just a few business cards and every now and then, I do a cull of the ones I’ve not been in contact with for years, or can’t even remember where I met them. But not before I do a quick search on LinkedIn to see where they are now and so try to reconnect with them if relevant.

#4 Welcome visitors

Look under your Profile tab to see who is viewing your profile? There could be a whole bunch of reasons for people visiting your LinkedIn page, including some going to the wrong person with the same name of course, but wouldn’t it be good to know why? Send them a note, thank them for stopping by and ask how you can help.

#5 Don’t be afraid to network

That doesn’t mean spam people. The LinkedIn mobile app doesn’t currently allow you to personalise invites, so I only ever send them via my desktop, using the ‘Personalise invitation’ option, as that way I can introduce myself and give a summary of why I want to connect. There is nothing more frustrating than getting an invite, accepting it, and then getting hit by a standard sales email.

#6 Say who you are

I hate the fact that when I look to see who has viewed my profile, I see the following.


The clue to getting the best out of social networks such as LinkedIn are in those two key words: being sociable first, and using it to network, second.

You wouldn’t go up to someone in the real world at a conference, for example, ask them to explain who they are, but not introduce yourself, so why do it here? What do you have to hide, even if you are a competitor?

#7 Join groups

This, again, is a great way to find new people to connect with. I am off to an industry conference in Seville this month, and so have joined the specific organisation’s group to start my networking early and see if I can set up meetings during the breaks at the conference.

Being in a group also helps when you send out invites as it gives you more reason to connect with someone new, again enabling you to personalise invite further by saying you share x many connections and y number of groups, so you obviously have quite a bit in common.

#8 Give feedback

I’ll admit that I don’t tend to read many of the updates that appear in my home page stream – I often browse through the top few when I go on the site but that’s all – with more 2,000 contacts, it’s impossible to read everything.

If you’ve connected with like-minded individuals in a similar field to yours, then the chances are a lot of the updates will be relevant to your work, so it’s worth scrolling through every now and then and picking out the odd article to read that has been shared that catches your eye.

Similarly, if someone has taken the trouble to publish a post, and you liked it, or had something to add, tell them and share it too (feel free to do both).

#9 Keep your profile updated

Many people see LinkedIn as a dynamic CV to help find their next job and don’t appreciate that people/companies may be using it to seek you out for your expertise in your current role. So keep your profile updated. Let people know what you’ve been up to and what you do for a living. Share your expertise by embedding your presentations from Slideshare, or if, like me, you record podcasts, you can embed those from Soundcloud.

#10 It’s not Facebook

And finally, just a polite reminder, this is a business social network, not a personal one. Whilst I was flattered that 0.35% (eight people) of my LinkedIn network liked my new photo when I updated my profile recently, I also found it a little strange, but perhaps that’s just me. Thanks all the same though.

There are lots more tips and ways to benefit from LinkedIn and these were just the first few that came to mind. Of course, if you want to find out more, you can always connect with me and ask – you'll find me at

About Russell Goldsmith

russell-goldsmithRussell Goldsmith is founder of Audere Communications and newly appointed Director of Conversis Corporate, a translation and localisation agency (his LinkedIn profile has just been updated). He is also a member of the CIPR’s Social Media Panel. You can follow Russell on Twitter @russgoldsmith and email

The 140 characters that changed public relations

The 140 characters that changed public relations

Wisdom of middle age: 45 lessons at age 45

Wisdom of middle age: 45 lessons at age 45