Book review: How to Get a Job in PR

Sarah Stimson’s book How to Get a Job in PR was launched yesterday. It’s a guide packed with practical advice for anyone wanting to kickstart a career in public relations. I had chance to review the book and provide an endorsement for the cover alongside the PRCA’s Francis Ingham.

Sarah invited talk about the book at the launch in London last night. Here’s what I said.

“I’ve huge admiration for anyone that researches and writes a book. Sarah deserves congratulations for having the motivation and drive to write and publish How to Get a Job in PR.”

“The business of books is changing just like other forms of media. Recognising this Sarah has created her own media business. It’s supported by social forms of media, an ebook version (£7.99) and print (£9.99). This is a thoroughly modern book published for the modern age.

“Sarah has helped hundreds of people start and develop their careers in public relations. She’s worked as a practitioner, recruiter, mentor and as the programme leader for the Taylor Bennett Foundation.

“Sarah’s insight is now available distilled into the 200+ pages of How to get a job in PR. It provides an excellent overview of the public relations market, guidance on readying yourself for employment, and advice on how to land that all important first job.

“I tell anyone that will listen that there has never been a more exciting time to work in public relations. The business is growing but competition is fierce. The book distills insight from Sarah and leading industry employers into an invaluable guide for people that want to get a job in the industry.

“The book doesn’t dodge any issues. The third of the books looks at how deal with the inevitable issues that can arise once you’ve got a job. Going freelance or part time, working from home, dealing with difficult colleagues, asking for a pay rise and resigning are all dealt with in a pragmatic no nonsense way.

“Congratulations Sarah and the very best of luck with this project. Although you’ll not need it because the community that you’ve already built around How to Get a Job in PR is speaks to its inevitable success.”