Back to school public relations reading list
University students are back to college this month. Here are ten books that I recommend should be on the reading list of any public relations student or practitioner. Risk Issues and Crisis Management in Public Relations Michael Regester and Judy Larkin (Kogan Page, 2008) An overview of best practice communication before and during a crisis.
Brand Anarchy Steve Earl and Stephen Waddington (Bloomsbury, 2010) A guide to managing reputation as media fragments and future proofing your career in public relations. My first book.
Two-Way Street Eric Goldman (Bellman, 1948, out of print) The story of the development of the public relations profession and the inspiration for this blog.
Online Public Relations David Phillips and Philip Young (Kogan Page, 2009) A practical guide to online public relations and one of the first books that examined the impact of the Internet on public relations.
The Public Relations Strategic Toolkit Alison Theaker and Heather Yaxley (Routledge, 2012) A useful guide to professional public relations practice that is never far from my desk.
The Cluetrain Manifesto Rick Levine, Christopher Locke, Doc Searls and David Weinberger (Financial Times, 2000) An introductory guide to how the Internet is changing markets forever. It remains as relevant today as it was when it was originally published. A book to revisit.
Flat Earth News Nick Davis (Vintage, 2009) The impact of the Internet on the media business and why you shouldn’t believe everything that you read in the news media.
The Business of Influence Philip Sheldrake (Wiley, 2011) A re-examination of marketing, public relations and measurement in the digital age. I regularly quote Sheldrake's Six Influence Flows.
The New Rules of Marketing and PR David Meerman Scott (4th edition, August 2013) A tactical guide to the application of new forms of media in public relations. Updated 2013.
Share This Too Chartered Institute of Public Relations, edited by Rob Brown and Stephen Waddington (Wiley, 2013) Essays on the future of professional practice by members of the CIPR Social Media Panel, and friends, led by Rob Brown and myself.
