CIPRTV: Guardian commercial boss on future of news

CIPR TV returns on Monday, 18 March, live at 5pm (GMT) when the man responsible for driving The Guardian’s commercial proposition David Pemsel will talk to CIPR Panel Member and markettiers4dc digital and social media director Russell Goldsmith. The Guardian is arguably one of the most progressive news organisations in the world. It has been quick to embrace new digital formats, engage directly with its audience and extend its geographical reach beyond its heritage in the UK.

But the economics of news media are changing. The Guardian reported losses of more than £44 million last year. The inescapable truth seems to be that news organisations in the future will be a lot smaller and leaner than they have in the past.

The CIPR TV show will explore the role of news organisations that have been built around a newspaper proposition in the digital age and seek to answer to the crucial question of whether there is a business model that supports print.

The Guardian has pioneered an open approach to journalism using sources from around the social web. The show will explore whether this provides a greater role for brands to have a role in the news gathering and storytelling process.

Finally, with the Leveson vote due to take place in Parliament on Monday evening, no doubt the issue of press regulation will be aired.

CIPR TV will be streamed live via the Media Guardian and the CIPR. An on-demand version will be available after the broadcast via the iTunes store or via the CIPR YouTube Channel.

CIPR TV is produced in collaboration between one of the CIPR’s partners, markettiers4dc Group, and the CIPR Social Media Panel.