Guest post: Guest blog to get ahead
Public relations student Faye Oakley reckons that blogging is a great way to make new connections, demonstrate expertise, and get a head start. By Faye Oakley
Guest blogging has been a great way for me to gain experience and make connections in the public relations industry.
To get ahead you have to take a genuine interest in the industry, if there is a blog you enjoy, why not contact the editor with some ideas? From my experience, being proactive will win you support in abundance.
As a regular reader to PRexamples.com I was on their mailing list for the ‘best stunts of the week’ and noticed that they welcomed new contributors. I was keen to get involved to practice writing in a way that is engaging and to come up with relevant topics on a regular basis.
I had also hoped to refine my writing style and become more efficient when creating content. And of course, the readership of this blog was a major pull.
Since my first post in April I’ve had lots of positive feedback about my posts and this experience has helped me to initiate conversations with practitioners who I may look to for a job someday.
Knowing what is going on in the industry and having case studies you know well to discuss with employers is invaluable. Not to mention that writing is a staple PR skill.
But blogging goes much further than simply writing, done well it can mean a foot in the door. Not to sound cliché, but building and maintaining relationships is a major aspect of public relations.
By writing for PR Examples and building a rapport with founder, Rich Leigh (@goodandbadpr), I was able to use this connection to organise for Rich to visit Leeds Met and talk to our Journalism & PR Society.
Rich presented a very thought-provoking talk ‘How not to be a buzzword-spouting Public Relations clone’. He shared some great tips such as; useful sites, how we can use analytics, manually retweeting and what makes a successful campaign.
He also stressed the importance of search engine optimisation (SEO) and good measurement; always show how your public relations activity has influenced bottom line.
There are other ways to grab the attention of bloggers too; I was invited by Anne-Marie Bailey to write a blog post for Raising the Profile after joining in with the weekly Twitter chat’s #raisingtheprofile.
And don’t forget you’re not restricted to PR blogs; play to your strengths, whatever they may be. I have written for the NUS blog, which came from writing for my online student newspaper. This is especially useful if you have a specific sector you would like to work in.
About Faye Oakey Faye is currently studying for a degree in Public Relations at Leeds Metropolitan University, in her second year. She currently interns at Leeds Bradford International Airport alongside her studies. Connect with Faye via Twitter at @FayeOakey.