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What is the role of public sector PR during COVID-19?

The CIPR Local Public Sector group has produced a short video of camera clips from its members working in frontline COVID-19 roles.

The video explains the role of public sector communicators in informing policy through research and analysis, and engaging with the public via multiple forms of content, media and channels.

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PR practitioners are communication and media officers; community managers; content creators and writers; creators and makers; marketeers; policy makers; researchers and analysts; and website managers.

I like it because it recognises the work of CIPR public sector members. In 90 seconds explains the role of PR in informing and educating the public during the crisis. It’s a brilliant piece of authentic communication.

The CIPR was founded by a group of public sector communications more than 70 years ago. It’s great to see it supporting members through the COVID-19 crisis.

Thanks to Mandy Pearse, Dan Slee, and everyone that contributed to video.