Episode 08 | Professor Lee Edwards: Building bridges between theory and practice as a driver of innovation

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at the London School of Economics.


They discuss:

• Whether public relations is a force for good or a means for organisations to corrupt the public conversation?

• Environmental, Societal and Governance concerns as a mean of greenwashing but also a way of building a better society

• The impact of research on mental health and how to avoid becoming frustrated

• Small events and communities as a bridge between public relations theory and practice and a means of learning

• The power dynamic in public relations and its impact on issues related to diversity