A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. I spoke at a CIPR Best Practice event in Cambridge last month. The session explored how public relations is changing. Here’s… Continue Reading
Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report… Continue Reading
The CIPR has shifted its position on AVE from education to legislation. It’s a bold move but it needs a rethink. PRWeek called me out this week for being critical of the CIPR’s new position on AVE. PRWeek needs to… Continue Reading
I need your help to characterise the issues that the public relations profession is facing. I’m speaking at the CIPR Best Practice conference at the University of Cambridge next week on Tuesday, 23 May. It’s a regional event organised by the… Continue Reading
There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. We’re still working with press releases and traditional media… Continue Reading
Public relations should be grateful to Robert Cialdini for his latest book Pre-Suasion: A Revolutionary Way to Influence and Persuade. By Andy Green Robert Cialdini the master of behavioural change psychology has greatly expanded the capability of influencers to transform their… Continue Reading
Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the… Continue Reading
This is a story about how I manage my mental health. It’s a story about death, illness and relationship breakdown. It’s a story about life. We all have problems but I seem to have been dealt a lousy hand in… Continue Reading
A blog about career development in public relations with insight from expert practitioners: applying for jobs; agency vs in-house; motivation; authenticity; and career planning. We ran a session for students at Newcastle University last week on getting hired and getting ahead.… Continue Reading
Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Users need to be vigilant to sources of abuse. Twitter saw a six percent year on year increase of monthly active users… Continue Reading