I’m interested in the relationship between organisations and their publics, typically citizens or customers, and how new forms of media can help or hinder.

Here are the events that I have spoken at recently or where I am due to speak. Please get in touch if you'd like me to either speak at or participate in your event.


25 to 26 September – Elevating communication, Measurement Days 2018, Copenhagen, Denmark.

13 July - Artificial intelligence and public relations, CIPR Northern Conference, Newcastle, UK.

6 July - The role of public relations in a world in crisis, Bledcom, Slovenia.

28 June - The path of the Rainmaker, Rainmaker 2018 Passle Conference, London.

13 June - The case for and against automation and artificial intelligence, PRCA Fellows debate, London.

7 June - Artificial intelligence in public relations, Digital Download, London.

10 May - Stephen Waddington on robots and their role in public relations, CIPR Scotland, Edinburgh.

9 May - PRCA HR Forum event: Artificial Intelligence and employment in PR – the Next Revolution, London. 

19 April - The Facebook newsfeed, Making PR vital, PRWeek 360 Conference, London.

19 April - Social selling, Passle, London

25 January - NHS Providers, London.

24 January - Future Communicators, London.

23 January - PR: Back to the future, CIPR Marketing Communication, London.



12 December - Public Relations in 2018, Cision, London.

26 September - How to land your first job in PR and climb the ladder, Hanson Search, London.

22 September - Proving ROI in turbulent times, PRCA National Conference, London.

10 July - Your profession needs you, CIPR Graduation, London.

15 to 16 June - Influencer relations workshop, PR Festival 2017, Edinburgh.

23 May - Public relations in 2017, Best PRactice Conference, CIPR East Anglia, Cambridge.

19 to 21 April - Exploring the challenges facing public relations, 18th Annual Public Relations Conference, Osijek, Croatia.

15 February - Industry vs Academics discussion, PRCA, London.


20 October - NYK Europe 2016, Social media intelligence, Brandwatch, London.

29 September - What does your brand say about your firm?, Business Leadership Summit, The Brewery, London.

22 September - Out in the open, CIPR Channel Islands Public Relations Forum, Saint Helier, Jersey.

8 to 9 September - Innovation & Ideas Festival for High Growth Companies & Entrepreneurs, Like Minds, Bristol.

1 to 2 July - 23rd International Public Relations Research Symposium, BLEDCOM 2016, Slovenia.

17 June - Grow up, or get out: asserting the value of public relations and the opportunity for practitioners to get ahead, The PR Festival, Edinburgh.

29 to 31 May - World Public Relations Forum 2016, Toronto.

18 May - Promotional Communication Conference, Bournemouth University.

4 May - PR the Future, Birmingham City University, Birmingham.

15 March - The Internet marketing toolbox, Thinking Digital, London

10 March - Future Proof, CIPR North West AGM, Manchester.

9 March - PR Fraternity, University of Greenwich, London.

3 March - Agency growth hacks and best practices, #PRprochat – a Twitter Chat for PR Pros


10 December - #FuturePRoof - in conversation with Sarah Hall and Stephen Waddington, Tyneside Cinema, Newcastle.

1 to 3 December - EuroBest, Festival of European Creativity, Antwerp, Belgium.

23 November - #FuturePRoof and the future of agency models, PRCA, London.

27 November - Grunig and the future of public relations, Newcastle University, Newcastle.

3 November - Thinking Digital, Manchester.

22 October - The strategic imperative of communications, PRII Annual Conference 2015, Dublin.

8 October - Social media in business-to-business communications, PRMoment, London.

1 October - Public relations practitioner seminar, EUPRERA, Oslo, Norway.

24 September - Your future PR toolkit, PRMoment, London.

14 July - #MyDigitalCareer, Moo, London.

13 July – CIPR Annual General Meeting 2015, SS Great Britain, Bristol.

18 June – FutureComms, Crystal, London.

11 March – ISBA Annual Conference, The Oval, London.

11 February – Identifying your PR specialism, Future PR, London.

28 January – An evening with Stephen Waddington, CIPR Cymru, Cardiff.


12 December - How should North East cities position/promote themselves? Northern Correspondent, Newcastle.

5 December - PRide, CIPR North East, Newcastle.

20 November – Future of public relations, future skills and Q&A, CIPR Yorkshire & Lincolnshire, Leeds Beckett University, Leeds.

13 November – Panel: Digital disruption or business as usual?Econsultancy Festival of Marketing, London.

12 November – Do you want to be a big name in public relations? #FuturePR event hosted by the Crowd & I, London.

21 October - Data Breach? Preparing for the Fallout, The Economist, London.

12 October - All Business Is Social: The Bigger Opportunity for Public Relations, PRSA International Conference, Washington DC, US.

3 October - Can an organisation be social?, Upload, Lisbon, Portugal.

23 September - Leading the social media and SEO challenge, World Public Relations Forum, Madrid, Spain.

18 September - Can an organisation be social?, Silicon Beach, Bournemouth.

4 September - #BrandVandals and Share This Too: Can an organisation be social?, CIPR Scotland, Edinburgh.

5 September - The future of public relations, CIPR Scotland, Glasgow.

30 July - The future of the PR profession, #FuturePR event hosted by the Crowd & I, London.

25 July - Rediscovering our vision and purpose, CIPR Fellows’ lunch, House of Commons, London.

17 July - Can brands ever truly be social? Content Marketing Show, London.

7 July - Debating Group: ‘Wearable Technology is an ethical nightmare for the communications, marketing and PR professions’, House of Commons, London.

5 July - Panel: The beginning of the end, or the end of the beginning for digital public relations, BledCom, Bled, Slovenia.

4 July - Keynote: Engaging as a community of public relations practice, BledCom, Bled, Slovenia.

2 July - International History of Public Relations Conference, University of Bournemouth, Bournemouth.

24 June - Collision Course: advertising, digital and PR new world order, Gorkana, London.

19 June - Dircom Communication Yearbook 2014 launch and preview of the World PR Forum, Dircom, Barcelona.

12 June - The digital PR landscape, CIPR Northern Conference, Manchester.

5 June - The Changing Faces of the CIPR, Communications and CSR, CIPR Midlands, Nottingham.

4 April - Share This and Share that too with Stephen Waddington, Entrepreneurs Forum, Newcastle.

27 March - Future skills, CIPR East Anglia Conference, Cambridge.

6 March - Future skills and Q&A with CIPR President, CIPR North West AGM, Manchester.

4 February - Future skills and Q&A with CIPR President, CIPR Wessex AGM, Winchester.

24 Jan - Future skills and Q&A with CIPR President, Newcastle.


3 December - Social Media in B2B Communications, London.

27 November - Like Minds London, ExCel, London.

26 November - UK Public Relations Show, Business Design Centre, London.

24 October - The Rules of Engagement, CIPR South West Communicators' Conference, Bristol.

10 October - Keynote, NEMO Conference, Campus Helsingborg, Lund University, Sweden.

19 September - Storytelling: The role of public relations as a content provider, London.

18 September - Panel discussion on reputation, IoD Annual Convention, London.

9 September - Share This Too book launch, British Library, London.

17 July - Brand Anarchy, PR Academy Summer Party, London.

11 July – Conference chair, CIPR Social Media conference, London.

21 June - Keynote address, DARE Awards, PRCA, Edinburgh.

19 June – Share This Too panel discussion, CIPR Northern Conference, Newcastle.

17 June – Power through Communication Technology in a 21st Century Global Society, Pre-conference meeting, International Communication Association, 2013 Annual Conference, London.

10 May – Google+ and Author Rank, CIPR, Newcastle.

16 April – The democratisation of Influence - real-life examples of consumer/brand influence, Traackr, London.

2 May - PR is Changing Conference, PR Moment, London.

21 February – Google+ and Author Rank, CIPR, London.

11 February - Guest lecture, University of Bournemouth, Bournemouth.

5 February – The Connected Journey, Omnicom Europe Emerge Summit, St Lukes, London.

25 January – Social media in 2013, Insight 13, The Studio, Manchester.


6 December – Digital Marketing, Association of Colleges, London.

26 September 2012 - Share This at Social Media Week, Facebook, London.

29 August 2012 - Share This, North East CIPR Group, CIPR, Newcastle.

19 July 2012, Brand Anarchy, Bloomsbury Publishing, London.

23 March 2012, Brand Anarchy, North East CIPR Group, CIPR, Newcastle.

3 July 2012 - Brand Anarchy, SxSE London, London.

22 May 2012 - Panel discussion: What’s trending in social media, Thinking Digital, Gateshead.

21 April 2012 - How to make brands sits up and take note, BlogCamp, Birmingham.


17 November 2011, The PR industry view and ‘Big Ask’ – Stephen Waddington, AMEC’s ‘Big Ask’ conference, London.

30 September 2011, The Future of Social Media, International Communications Consultancy Organisation (ICCO) Summit, Sintra, Portugal.

18 August 2011, Getting ahead in social media, North East CIPR Group, CIPR, Newcastle.

26 July 2011, Getting ahead in social media, Summer Social, CIPR, London.

26 May 2011, Business blogging, University of Newcastle, Newcastle.

15 February 2011, SEO is broken – giving way to social search, Optimise Your Search, Fresh Business Thinking, Microsoft, London.


15 October 2010, Fragmenting Media and the Future of PR, North East CIPR Group, CIPR, Newcastle.

15 September 2010, Getting Ahead on LinkedIn, Summer Social, CIPR, London.

5 August 2010, Getting Ahead and Hired in Social Media, Summer Social, CIPR, London.

17 June 2010, PR View of Changing Media, Frontline Briefing, PRCA, Birmingham.

16 June 2010, SEO for PRs, Breakfast Briefing, PRCA, London.

7 May 2010, Making Sense of Media (and Getting Hired), University of Sunderland, Sunderland.

14 April 2010, Changing Media, Don’t Panic Strategic Social Media Conference, London.

8 March 2010, Digital Communications Masterclass, University of Cardiff, Cardiff.