55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018
#45 Where does the AVE blame lie? - Richard Bagnall chair of the Association of Media and Evaluation Companies (AMEC) met with Stephen Waddington Partner and Chief Engagement Officer at Ketchum to discuss why 20% of organisations worldwide still use Advertising Equivalent Value (AVE). Here Stephen shares their discussion and asks if monitoring and measurement suppliers could be to blame?
8 January, 2018
10 tips for enhancing your PR metrics in 2018
Social media analytics provide a trove of data on consumers’ behavior. Every post, click, “like” and comment leaves an audit trail. PR and marketing departments can tap that information to identify audiences and understand their motivation. “What is new is the scale of data in public relations and the growing availability of third-party tools that enable us to make sense of it,” says Stephen Waddington, partner and chief engagement officer at Ketchum.
8 January, 2018
21 in 2017: my favourite books, podcasts, art, and more
My favourite PR duo, Sarah Hall and Stephen Waddington, run my favourite PR podcast. Apart from the layer of banter (that is genuinely great to listen to), they also tackle really important topics that influence the industry and have a real impact on our jobs. Listen to the podcast: spoti.fi/2CCPLtz.
7 January 2018
10 simple ways to greatly improve your PR measurement this year
“What is new is the scale of data in public relations and the growing availability of third party tools that enable us to make sense of it,” says Stephen Waddington, partner and chief engagement officer at Ketchum. "Explore social media networks’ native analytics tools such as Facebook Insights and Twitter Analytics, to gain insights. Then explore third-party social media monitoring and measurement tools. Be aware of the provenance of data and any ethical considerations about using the information."
3 January, 2018
#AskTheExperts: 2018 PR Predictions
"Artificial intelligence was the shiny new thing in public relations in 2017. But we’re starting to feel the impact of machines in at least three areas: content production, content distribution and publication, and workflow," says Stephen Waddington.
2 January 2018