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Series 2: Episode 01 | Better Business Outcomes is back!

Sarah and Stephen Waddington return with your favourite management communications and public relations podcast.


They discuss:

  • Socially Mobile has launched a '25 for 2025' fundraising scheme.

  • The PRCA conference explored a range of issues facing practitioners from the challenging economy to diversity and from AI to changing media consumption.

  • We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time.

  • According to the CIPR State of the Profession report, practitioners are underpaid and working harder than ever but claim that management increasingly recognises their value.

  • Sarah is heading to India to speak at PRAXIS about the role of public relations as a force for good and the change practitioners can make to society.

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Better Business Outcomes | Series 2: Episode 1 Sarah and Stephen Waddington

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