On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King - the CEO of AI in Business.


They discuss:

• The potential of artificial intelligence (AI) as a tool to support marketing and public relations activity

• The risk issues that business leaders should be concerned about in thinking about data and the application of AI

• The UK as a centre of excellence for the development of AI and an understanding ofits impact on culture and society

• The division of labour between people and machines

• How to embrace and learn about the application and potential of AI and build skills for the future

• How being tenacious and making things happen leads to Better Business Outcomes