Sarah and Stephen Waddington discuss the key themes from PRAXIS in Pune, India, and key media stories.


They discuss:

• Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the way.

• Culture, community and creativity was the topic of PRAXIS, one of the largest public relations conferences that takes place in India each year.

• The abuse of power and influence within the creative industries continues to silence victims. Better governance is needed and compromise agreements should have little to no role in practice.

• Labour has faced criticism for its lack of vision. It’s also under attack for gifts-in-kind. The optics are poor for a government that promised integrity.

• We’ve various projects underway focused on technology within practice, alignment with management, and agency growth and resilience. Please give us a shout if you’d like our support and advice too.