Blog
Book review: Leading the Listening Organisation
A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes.
Using Twitter to monitor and measure public health and wellbeing
Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations.
Understanding the market for social media and web listening tools
A new Forrester report explores the application of social media listening tools and characterises the market.
How to listen
Listening is fundamental to good relationships and critical to organisational communication. But it’s a much underrated skill that is seldom taught.