Ketchum event: Making sense of the influencer market

Ketchum event: Making sense of the influencer market

Influencers are the red hot topic in marketing and public relations but it’s an area fraught with confusion and complexity.

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Reach is prioritised over relationships. Planning and measurement are limited. The cost of paid influencers is often inflated. Governance and transparency are a work in progress.

We’re hosting an evening on 7 March at Bankside in London to help organisations make sense of the business of influence marketing and how to deliver results.

There is no one size fits all approach to influencer work but we’ve built a systemised approach to influencer advocacy after delivering numerous campaigns for clients.

Insights from influencers

We’ll share stories of what good and bad looks like thanks to a panel of business and lifestyle influencers including:

Jullie Tran Graham, Helpforce, working with NHS trusts to improve volunteering practice and make a positive difference for patients, volunteers and NHS staff

Declan Curry, @declancurry, business journalist for 20+ years. Former BBC TV and radio presenter. Conference chair, awards host, punchy speaker

Shaun Stafford, @shaunstafford, professional fitness athlete, entrepreneur and body composition expert. Husband, Dad, Cover Model & 2xPro Fitness World Champion

Ree ReallyRee, founder ReallyRee.com beauty website, with the purpose of keeping beauty real for ordinary people.

Lessons from working with influencers

CEO Jo-ann Robertson will be joined by Ketchum experts in research (Tom Earl), insight (Ruth Yearley) and creativity (Alex Marsh). We’ll talk about successful business to business and business to consumer campaigns in brand, corporate and healthcare.

The evening starts at 6.30pm for drinks and canapés followed by the main event starting promptly at 7pm.

If you work for a brand in marketing or public relations and are interested in coming along please drop me an email.

Updated: Public relations dissertation topics

Updated: Public relations dissertation topics

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