Business book club created over bacon and eggs (with a little help from Twitter)

Business book club created over bacon and eggs (with a little help from Twitter)

We’re reading Algorithms to Live By with copies up for grabs for interns and those in entry level roles. The internet is a beautiful thing.

Earlier in the month I published a list of summer book recommendations. Friends pitched in via Facebook and Twitter with addition suggestions. I published a second list and proposed starting a book club.

It turns out that Karan Chadda had been thinking the same thing. He’s a doer and thinker that gets kicks from creating projects that encourage new thinking.

As well as founding marketing firm Evolving Influence, Karan set up Poetry by Numbers, a data poetry project.

Over bacon and eggs at The Swan at The Globe, London (highly recommended) we arrived at the insight that the best conversations happen when people have had chance to read a book and think about the content.

We’ve created a book club called Read.Think.Discuss.

The purpose is simple. We want to foster better thinking about the challenges that organisations face by encouraging better discussions.

Karan has built a website. We’ll post book reviews from people in our networks. Please shout if you’ve read something inspiring recently.

We’re also going to encourage our communities to read a book every month or so, and join a Twitter chat.

algorithms-to-live-by The first book is Algorithms to Live By: the Computer Science of Human Decisions by Brian Christian and Tom Griffiths. It was recommended by Andrew Smith.

The book describes how algorithms are influencing and contributing to our daily lives. Smith says there must be hundreds of ways that public relations could be improved by adopting some of the techniques described in the book.

If you want to read along please buy a copy and join the Twitter chat on Tuesday 13 September at 20.00hrs BST.

To help kick-off this initial event Karan’s firm Evolving Influence has bought nine copies of the book to share with interns and those in entry level roles  in the marketing, media or public relations business.

If that’s you and you’d like to read along and join the Twitter chat please pitch in for the book.

We’re also sharing copies via the Taylor Bennett Foundation. It’s committed to addressing the lack of people from black and minority ethnic (BAME) backgrounds working in public relations.

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