My blog in 2015 review: community, how-to evergreen content and personal stuff
More than 100,000 people visited my blog in 2015. They explored content about community, life, media, theory and tools.
I’ve three lessons from reviewing the most popular content by comment, sharing and traffic:
- A blog is a beautiful community. It’s my community. Two of top ten posts were written by guest contributors and two were crowdsourced.
- How-to articles continue to be found by search long after posting. Four of the top ten posts are more than 12 months old; two are from 2013.
- My middle age post (see #1 below) is the most popular thing I’ve ever written, books included. In 2016 I need to write more personal stuff. That’s hard.
Republishing blog content on the LinkedIn publishing platform has enabled me make new relationships during the year. I’ve followed best practice and experienced no penalty from Google. I conducted a syndicated experiment earlier in the year with strong results.
I’m going to try and open source more content in 2016. What would you like me to write about? Please add notes and comments to this Google document.
Meanwhile here are the top ten posts for 2015.
A reflective post about middle age got more attention than anything else on my blog. It’s a post that I’ll develop in 2016.
Here’s a lesson. A three year old post about a 30 year old public relations theory is consistently the most sought out blog post, thanks to search.
My eldest daughter’s media habits crashed my blog. Good work Ellie. I’ve since shifted to a dedicated server. This post spawned a series from people of different ages in my network including Ged Carroll and Victoria Grace.
Another old favourite, this time from 2014, about how to modernise a communications agency or in-house team. This is my day job so rightly makes the top five.
Creating the #PRstack project to characterise the third-party tool market was a major focus in 2015. I’ve shunted a subsequent post out of the top ten. We’re exploring ways to develop the project in 2016.
A guest post by Adam Parker showing how to map communities on Twitter. Communities are the most influential form of media.
A summer list of 50 blogs, books, communities, newsletters and podcasts crowdsourced from my network. We all love to be featured in a list.
The annual CIPR State of the Profession Survey found that people at the top of their career are least likely to hold a professional qualification in public relations.
A post from 2013 that explores the massive changes facing public relations as media fragments and the internet enables consumers to fundamentally redefine their relationship with organisations.
The lines between marketing, public relations and human resources may be blurring but the fundamentals remain constant.