#PRtalk Twitter chat: press releases remain a dominant form of content
A #PRtalk Twitter chat with tool vendors discussed automation, tools and workflow. More than ten tool vendors joined yesterday's hour long conversation including Air PR, Cision, coveragebook.com, Iris, MyNewsdesk, Prowly, Lissted, One Pulse, Prezly, SeeDepth, and Traackr.
Progress is slow. Influencers are tracked in excel spreadsheets and press releases remain a dominant form of content. Earlier in the day Cision announced the $841 million acquisition of PRNewswire.
During a noisy conversation we discussed press releases, new forms of content, automation, tools and workflow.
Thank you to everyone that participated.