Blogging is a slog. My top 10 posts for 2014 and some lessons
I wrote the first post a little over two years ago when I sold my own agency and joined Ketchum. Since then I’ve racked up more than 300 blog posts, posting two to three times per week.
Here’s what I’ve learnt this year:
- There are no short cuts. Blogging is a slog. It requires commitment, drive and stamina but the dividend is profile and relationships; and it’s almost certainly the best way to learn.
- Almost all the posts in my top ten most popular for 2014 are long form (1,000 words and often considerably more). The typical dwell time is four to five minutes.
- Google search, sharing on Facebook and Twitter (but not LinkedIn or Google+), and an email newsletter (subscribe here) are the primary means that the blog gets traffic. 300 posts in I’ve a sizeable long tail of content.
- Blog posts about theory, skills and personal development get the most traffic. My most popular post is one of my oldest about an area of public relations theory.
- Two guest posts make my top ten. Select guest bloggers with care but they’ll always add a fresh voice and new perspective.
Thanks for continuing to follow my blog. Have a great holiday break and I look forward to returning to my blog in the New Year. Meanwhile here’s the content that has proved the most popular in 2014.
#1 Grunig revisited: digital communication and the Four Models of Public Relations – an evergreen post from two years ago about James Grunig’s Excellence Model and the Four Models of Public Relations. Who knew public relations theory could be so popular?
#2 How to modernise a public relations agency or communication team – a paper that I presented at the World PR Forum and the PRSA International Conference this year. Our business is very much a work in progress.
#3 10 personal productivity life hacks – written in the last 30 days this is already one of my most popular posts ever. I guess that we're all looking for ways to make life that little bit easier.
#4 Essay: The future of public relations – an essay from last year in which I think out loud about the future of the business of public relations.
#5 10 areas of work in progress for public relations – my first post of 2014 reflecting on 10 areas of change in public relations. There’s something here for everyone.
#6 Why public relations is important for business – a guest blog post by a former-journalist, writer and consultant Alex Singleton. It does what it says in the title.
#7 10 essential skills for the future PR practitioner - Recent graduate Jarrod Williams shares his view of 10 skills for anyone looking to make their mark in public relations. Good practical advice.
#8 Twitter Analytics demystified for public relations: it’s much more than a numbers game – a primer on Twitter analytics, showing that engagement levels are surprisingly low but that's not necessarily a bad thing.
#10 10 skills for the future PR practitioner: “get on or get out” – an assertive post from 2013 suggesting that practitioners need to either develop their careers through continuous learning or move on.