Top 10 blog posts for April and some lessons from Google Analytics

Top 10 blog posts for April and some lessons from Google Analytics

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Google Analytics is an incredibly powerful tool for understanding how visitors to a website navigate the content. Setting goals forces you to focus on the purpose of your site. Each month I have been blogging about the most popular content on my site in a bid to understand how visitors consume the content. Lately I've started to scrutinise the journey that visitors make through the site, the content that they consume and the time that they spend on the site.

Every metric is up on my blog this month: page views, unique visitors, dwell time and pages viewed per visit have all increased.

It’s no surprise. I’m a candidate in the CIPR elections for President and I have been blogging regularly throughout the process.

If you want insight into the impact of the Author Rank and Google+ on the Google algorithm I’d urge you to head to Google and enter the search query CIPR election.

But I have made a few nips and tucks to the structure of my blog in the last month after scrutinising data from Google Analytics.

Content about the CIPR election is dynamically curated via tags on a single page. This has become a destination for people searching for information about the election.

After some of the older long form blog posts repeatedly made the monthly top ten list of popular content on my blog I added a 'Trending content' widget in the right hand column listing some of the more popular content. Each month I'll manually add links to the most popular content on the blog to the widget.

This month traffic to the 'Trending content' blog posts has increased three and four-fold in some instances. It’s a very simple change that has proved incredibly effective.

Here are the top ten blogs posts on my site in April:

  1. Essay: The future of public relations
  2. Grunig revisited: digital communication and the Four Models of Public Relations
  3. CIPR Election: 10 words and 10 pledges for industry leadership
  4. CIPR Election: Community and confidence
  5. Mention takes aim at mainstream monitoring market
  6. ‘Crap detection’: Ernest Hemingway and the Associated Press Twitter hack
  7. CIPR Election: Social and lobby
  8. The iPad office
  9. Trolls: a scientific look at a public relations problem
  10. Ketchum’s leader on leadership communication: drawing as storytelling
CIPR Election: Transparency and voice

CIPR Election: Transparency and voice

Mark Hanson award: searching for the brightest young communicator

Mark Hanson award: searching for the brightest young communicator