Innovation is taking place in almost every area of the public relations agency business

Public relations industry leaders explore future of agencies in #FuturePRoof project backed by ICCO and the PRCA. Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative… Continue Reading


How to modernise a public relations agency or communication team

This blog post and paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership. It started out as speaker notes ahead of speaking opportunities at the World PR… Continue Reading