Stephen Waddington has earned a reputation as a public relations moderniser, thought-leader and consumer engagement advocate through senior roles during the last 20-years as a public relations consultant, author and journalist.
Waddington is European digital and social media director for Ketchum advising clients through Europe as well as those assisted globally by the agency from North America, Asia and Latin America.
He is co-author of Brand Anarchy: Managing Corporate Reputation (Bloomsbury, March 2012) the provocative bestselling guide to managing reputation, and editor and contributor to Share This: The Social Media Handbook for PR Professionals – from the CIPR (Wiley, July 2012). Both books have received critical acclaim and topped Amazon bestseller lists.
Waddington originally trained as a journalist before following a career in public relations. He has founded and run two award-winning public relations agencies; Rainier PR in 1998, and Speed in 2009. He has helped brands such as The Associated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business to manage their reputations.
He understands how the media landscape works online and offline and champions best practice as a writer, conference speaker and award winning-blogger. He is a CIPR Chartered Practitioner, board member of the CIPR and chairman of the CIPR Social Media Panel.
He is married with three children and splits his time between London and home on a small holding in rural Northumberland.
This biography has been written in the third person for the benefit of Google and not solely to promote the ego of its subject.