Road testing the new Google+ features
Google announced a slew of developments to its services at Google I/O, its annual developer conference in San Francisco last week, many of which related to Google+. The changes to Google+ are further ...
Social Media
Attenzi: a social story about business
Attenzi, published today, is a book unlike any other about business. It’s a fictional story written for the Internet age, about a business leader, an organisation, and a market. Eli ...
Guest post: Five reasons I fell in love with Google+
After I ran a Google+ workshop last week Steven Cole got in touch to share his experience of getting to grips with the platform and offered to write a guest blog ...
Airports have feelings too
Is it possible to have a two-way relationship with a brand? As social forms of media enable conversations or dialogue between brands and audiences, smart organisations are recognising the opportunity to ...
‘Crap detection’: Ernest Hemingway and the Associated Press Twitter hack
Another day and another high profile attack on the reputation of an organisation. This time it was the turn of the Associated Press. A false tweet posted by @ap this ...
Mention takes aim at mainstream monitoring market
Have I mentioned Mention yet? It’s an exciting 12-month-old real time monitoring service that enables you to track brand mentions across the social web. The French start-up has 50,000 paying customers ...
In search of answers to Brand Vandalism
After working on Brand Vandalism for almost six-months the first draft is done. Now starts the tedious process of editing and rewrites before Steve Earl and I hand over the ...
CIPRTV: Guardian commercial boss on future of news
CIPR TV returns on Monday, 18 March, live at 5pm (GMT) when the man responsible for driving The Guardian’s commercial proposition David Pemsel will talk to CIPR Panel Member and ...
Public relations measurement: fact or fake
Every action online leaves an audit trail. Scrutiny of online activity is enabling the public relations profession to bring rigour to planning and evaluation. It is enabling the industry to shift from ...
Guest post: Facebook versus Twitter in the public sector
Maria Loupa has created this insightful infographic exploring the use of Facebook and Twitter in the public sector as a means for Councils to connect directly with their audiences. It ...
