Brand Anarchy: when the audience answers back
Gold cards and Platinum cards are a token of yesteryear’s social climber. If you want to get premium service today you need to get a TripAdvisor luggage tag. The TripAdvisor ...
CIPR State of the Profession: media, market and professional change
The public relations industry is on the march. The CIPR State of the Profession survey published today tells the story of an industry that is facing up to huge changes ...
Public relations: the sex issue
Why is there a significant gender imbalance in public relations? It’s a question that was posed recently by US students visiting Ketchum in London. My view is simply that women ...
Guest post: A Conversation with Graham Goodkind
Masters PR student Alexi Gunner met Frank PR CEO Graham Goodkind to talk about his journey from student to agency owner, what he thinks a successful campaign entails, and what he ...
Search for Twitter’s business model almost over: old tweets show in search
Changes to Twitter’s search function to include the most popular conversations around a search term may signpost the way to future revenues for the social network. It was all going ...
Achieving Chartered status
In October last year I set out on the CIPR Chartered Practitioner scheme in a bid to achieve Chartered status. I have been blogging about the process along the way. I’m ...
The public relations industry’s confidence problem
Steve Earl and I are well under way with our next book Brand Vandalism. The April copy deadline is within sight. This weekend thoughts turned to the future of the ...
Top 10 blog posts for January
Here are the most popular posts on my website during January. Twitter’s Vine platform gets the most attention, but a 2,000 word essay on the future of public relations is ...
Book Review: Think Like Zuck
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg by Ekaterina Walter lifts the lid on Facebook in a bid to help readers learn from ...
Guest post: Lists – Twitter’s magic bullet?
Working with Twitter can occasionally feel like trying to gather the dividing brooms in Disney’s Sorcerer’s Apprentice. Sure, it’s great to have lots of followers and to hold all these ...
