cipr

CIPR election: 10 tweets of support

Thanks so much to everyone that has got behind the launch of my campaign for CIPR President in 2014. I’ve set out ten words and ten pledges that I would ...

cipr-160x120

CIPR election: 10 words and 10 pledges for industry leadership

I fell out with the CIPR when former director general Colin Farringdon dismissed social media as a fad in 2006. As the CIPR has modernised I’ve had a slow rehabilitation ...

the-guardian

CIPRTV: Guardian commercial boss on future of news

CIPR TV returns on Monday, 18 March, live at 5pm (GMT) when the man responsible for driving The Guardian’s commercial proposition David Pemsel will talk to CIPR Panel Member and ...

ruler

Public relations measurement: fact or fake

Every action online leaves an audit trail. Scrutiny of online activity is enabling the public relations profession to bring rigour to planning and evaluation. It is enabling the industry to shift from ...

guest-blogging

Guest post: Facebook versus Twitter in the public sector

Maria Loupa has created this insightful infographic exploring the use of Facebook and Twitter in the public sector as a means for Councils to connect directly with their audiences. It ...

brand-anarchy

Guest post: Brand Anarchy “a book by old people, for old people”

After reading mine and Steve Earl’s book Brand Anarchy public relations student Ian Johnson reckons that it’s a book that is written by old people, for old people, making the point that ...

top10

Top 10 blog posts for February: the future of public relations

I started this blog in earnest last August. In February I welcomed more than 2,500 unique visitors who visited almost 6,000 pages. I also started blogging for PR Week as part ...

ketchum-logo

PR graduates: Kickstart your career at Ketchum

As final year undergraduates work on their dissertations smart students are also on the look out for employment opportunities. We’ve numerous opportunities for graduates looking to start their careers at ...

troll

Trolls: a scientific look at a public relations problem

Dan Howe, an old friend and former colleague has agreed to sign-up as a regular guest contributor to Two-Way Street. Here’s his first post on the science of trolls. Trolls ...

google+-logo

Notes for public relations on Google+

I ran a CIPR Social Media workshop session on Google+ and Author Rank in London last week. Google+ isn’t just another social network. It’s an influencer and identification system that ...