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Back to school public relations reading list

reading-list

University students are back to college this month. Here are ten books that I recommend should be on the reading list of any public relations student or practitioner because every day is a school day. #1 Organisations Don’t Tweet, People Do:… Continue Reading

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How to modernise a public relations agency or communication team

evolution-of-public-relations

This blog post and paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership. It started out as speaker notes ahead of speaking opportunities at the World PR… Continue Reading

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Education is the new public relations measurement challenge as Measurement Week kicks off

barry-legetter

The planning and measurement of public relations activity is frequently debated by practitioners. In the past we have tracked the output of our work and often used faux proxies for value rather than aligning our activity and measurement mechanics with… Continue Reading