Guest post: Five reasons I fell in love with Google+
After I ran a Google+ workshop last week Steven Cole got in touch to share his experience of getting to grips with the platform and offered to write a guest blog ...
Guest Posts
How to guest blog
I welcome contributions from guest bloggers. It’s a great way to build a network. If you haven’t blogged before guest blogging is a good way to start. Some of the ...
Guest post: A public relations student in Paris
Student Jonathan Kerr spotted via Twitter that I was working in Paris last week. He sent me a cheeky tweet asking if there was any chance of meeting-up for a quick ...
Guest post: The trust transformation for communicators
Inkybee’s Hugh Anderson commented on my recent blog post challenging the public relations profession’s metrics for digital on the basis that many of them can be gamed or bought. He ...
Guest post: Facebook versus Twitter in the public sector
Maria Loupa has created this insightful infographic exploring the use of Facebook and Twitter in the public sector as a means for Councils to connect directly with their audiences. It ...
Guest post: Brand Anarchy “a book by old people, for old people”
After reading mine and Steve Earl’s book Brand Anarchy public relations student Ian Johnson reckons that it’s a book that is written by old people, for old people, making the point that ...
Trolls: a scientific look at a public relations problem
Dan Howe, an old friend and former colleague has agreed to sign-up as a regular guest contributor to Two-Way Street. Here’s his first post on the science of trolls. Trolls ...
Guest post: A Conversation with Graham Goodkind
Masters PR student Alexi Gunner met Frank PR CEO Graham Goodkind to talk about his journey from student to agency owner, what he thinks a successful campaign entails, and what he ...
Guest post: Lists – Twitter’s magic bullet?
Working with Twitter can occasionally feel like trying to gather the dividing brooms in Disney’s Sorcerer’s Apprentice. Sure, it’s great to have lots of followers and to hold all these ...
Milking the hype
Ivan Lazarov argues that being opportunistic is a key skill in turning around a crisis. He’s got first hand experience. As a student in the North East the Milking Newcastle ...
