Letter from London

An occasional letter to my community: #PRin2018, #BloggingInspiration, #FoodbankFundraiser, and more.

The Posh Geordie and I ran around 10km from Rotherhithe to the Meridian line in Greenwich and back this morning. It’s the origin of time itself, and a great place to find perspective.

Friday is the start of Advent. I’m supporting #FoodbankAdvent and swimming in a Boxing Day swim with my kids to raise cash for my local foodbank in Whitley Bay.

Every penny that we raise will be used to buy food for the Bay Foodbank. Please see the final story and consider supporting us. It’s important.

I published more than 5,000 words on my blog last week with thanks to the Posh Geordie, Karan Chada and Marcel Klebba.

You were gracious in rewarding me with your attention but I didn’t get chance to email out all the content.

Here’s the quick read.


This is my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress based on insight from my day job working at Ketchum.


This is a calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. Please tweet me @wadds if I’ve missed anything.


I’ve attended a couple of events this week about the future of media. I don’t have any answers but I do have lots of food for thought. Societal and technology change means that our media is a work in progress.


Marcel Klebba was named the top UK media and public relations blogger of the year at the Vuelio blog awards on Friday. This is an inspirational story about how motivated students that work hard, finish first.


In this guest post Karan Chadda shares his Christmas list aimed at helping practitioners better engage with the public.


The Posh Geordie and I rushed this #FuturePRoof podcast out. The production values could be better but thanks to the 100s of people in our community that subscribe and keep us honest. We’ll make it even better in 2018. I write all my own headlines, just so you know.


If you’re a regular reader of my blog please consider supporting my Christmas Foodbank Fundraiser for the Bay Foodbank in Whitley Bay. £5 would great, £10 would fantastic, and £20 would be amazing. Please send donations via PayPal to me at stephen.waddington@gmail.com, or by post to me at 85 Heathfield, West Allotment, Newcastle NE27 0BP.

Have an excellent week.

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Stephen Waddington

Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University.

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