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10 alternative Christmas gifts for public relations practitioners

In this guest post Karan Chadda shares his Christmas list aimed at helping practitioners better engage with the public.

By Karan Chadda

The Taylor Bennett Foundation’s Sarah Stimson has written a wholly sensible list of Christmas presents for public relations practitioners.

Here’s a less serious alternative list. There are nine light-hearted suggestions. The tenth is very serious indeed.

  1. Sign them up to a Plain English course. Perfect for everyone from millennials (young people) to baby-boomers (the middle-aged), but particularly those who work at the intersection of jargon and bullshit.
  2. railcard to visit other parts of the country. Tell them it’s their visa to travel outside the M25. This might encourage them to actually do it.
  3. A bus ticket. You might want to add a note explaining that a bus is lot like Uber, but with queues and other people.
  4. A copy of Eats, Shoots and Leaves. It’s a grammar bible, and guide to good speaking and writing. The recipient doesn’t have to read it, just stick it on their desk so bosses think they take these things seriously.
  5. subscription to The Financial Times so they actually read up and try to understand economies and organisations. Other quality media subscriptions are available. For a more subversive view try Private Eye.
  6. Statistics for Dummies. It’s that writing thing again but with numbers thrown into the mix. Perhaps get a few copies for journalists too.
  7. Breakfast at a local cafe. It must be a proper cafe that opens at 6am and charges less than £5 for a fry-up. Must be outside the E1 and W1 postcodes. No avocados, smashed or otherwise, in sight.
  8. A pint of generic lager. Not a craft IPA. Not something named after a woodland animal and a garish colour. Just a generic lager. Could be Carling. Could be Peroni. Heck, it could even be Stella. They all taste the same. And that taste is simple and refreshing.
  9. Mister Maker Bumper Craft Box because a bit of coloured paper and a glittery pipe cleaner might lead to genuine creativity. No promises.
  10. donation to the Taylor Bennett Foundation. This is a particularly good option if you’re an agency that’s sending out e-cards and making a donation to charity with the savings.

What have we missed? Share your ideas below or on social media.

Image via Wikimedia with thanks.

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Stephen Waddington

Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University.

2 Comments

  1. The thing about those rail / bus / breakfast ideas… one actually gets to see the species “Humanas Consumerus” up close in its daily habitat – all ‘blue planet’ like… breathtaking experience for the curious PR planner

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