In this guest post Karan Chadda shares his Christmas list aimed at helping practitioners better engage with the public.
By Karan Chadda
The Taylor Bennett Foundation’s Sarah Stimson has written a wholly sensible list of Christmas presents for public relations practitioners.
Here’s a less serious alternative list. There are nine light-hearted suggestions. The tenth is very serious indeed.
- Sign them up to a Plain English course. Perfect for everyone from millennials (young people) to baby-boomers (the middle-aged), but particularly those who work at the intersection of jargon and bullshit.
- A railcard to visit other parts of the country. Tell them it’s their visa to travel outside the M25. This might encourage them to actually do it.
- A bus ticket. You might want to add a note explaining that a bus is lot like Uber, but with queues and other people.
- A copy of Eats, Shoots and Leaves. It’s a grammar bible, and guide to good speaking and writing. The recipient doesn’t have to read it, just stick it on their desk so bosses think they take these things seriously.
- A subscription to The Financial Times so they actually read up and try to understand economies and organisations. Other quality media subscriptions are available. For a more subversive view try Private Eye.
- Statistics for Dummies. It’s that writing thing again but with numbers thrown into the mix. Perhaps get a few copies for journalists too.
- Breakfast at a local cafe. It must be a proper cafe that opens at 6am and charges less than £5 for a fry-up. Must be outside the E1 and W1 postcodes. No avocados, smashed or otherwise, in sight.
- A pint of generic lager. Not a craft IPA. Not something named after a woodland animal and a garish colour. Just a generic lager. Could be Carling. Could be Peroni. Heck, it could even be Stella. They all taste the same. And that taste is simple and refreshing.
- Mister Maker Bumper Craft Box because a bit of coloured paper and a glittery pipe cleaner might lead to genuine creativity. No promises.
- A donation to the Taylor Bennett Foundation. This is a particularly good option if you’re an agency that’s sending out e-cards and making a donation to charity with the savings.
What have we missed? Share your ideas below or on social media.
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