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#FuturePRoof podcast: you’re such a tease

A special edition of the #FuturePRoof podcast reviewing the upcoming PRFest in Edinburgh.

PRFest takes place on 15 and 16 June in Edinburgh.

In this podcast Stephen Waddington and Sarah Hall explore some of the upcoming sessions at the festival.

PRFest is the brainchild of Laura Sutherland, founder and managing director of Glasgow-based Aura PR.

The two day event brings together thinkers and doers to explore the modernity of public relations. Half day, full day and two day tickets for PRFest are available via the website priced £70 to £240.

Future proofing public relations

Sarah’s returning to PRFest for a second year with an update on #FuturePRoof and her campaign to promote public relations as a management discipline.

She’s brought in some fresh voices for the discussion, and will share insight from chief executives on the role of public relations within organisations.

Business of influence

10 Yetis managing director Andy Barr will report on the fast emerging area of public relations know as influencer relations. It’s a development of media relations in which organisations work with individuals that have built a network around a topic.

I’m leading a follow-up session that will look at how to build workflow to manage an earned or paid influencer campaign. We’ll look at how you identify, plan, manage and measure a campaign. We’ll epxlore the challenge of different topics and markets.

Representing the publics we serve

PRfest features a variety of formats. Some of the best sessions last year were panels discussions.

Sarah is chairing a discussion on diversity with A>nne Groves, Taylor Bennett Foundation; Mary Whenman, President, Women in PR; Ronke Lawal, Founder, Ariatu PR; and Ethan Spibey, Chair, PRCA’s LGBT Group.

The panel will discuss the business and moral case for improving diversity in public relations.

Innovation in public relations

Three sessions over the two days will focus on how emerging areas of practice are enabling practitioners to reach publics in new ways and add discipline and rigor to our work.

Hotwire PR’s John Brown is an advocate of the integration of public relations with marketing. He’ll explore the benefits of integrated comms.

Threepipe’s Jim Hawker will pick up the integrated theme and share examples of campaigns that his agency is managing to deliver high domain authority (DA) earned media links for clients.

Escherman’s Andrew Smith will run a session on using data and analytics to inform strategy. He’ll focus on practical tips and techniques to help practitioners develop effective campaigns.

Emergency public relations

>Amanda Coleman from the Greater Manchester Police will use real examples to demonstrate how to approach a crisis and how to be ready to support your organisation.

She’ll include managing channels, the role of social media, the citizen journalist and the importance of internal communication.

Other speakers include: independent practitioner Paul Sutton on managing mental health; Sarah Pinch and Bridget Aherne on influencing the board; PriceWaterhouseCoopers’ Craig McGill on cyber security; and Nick Jones on corporate social responsibility (CSR).

About the #FutureProof podcast

#FuturePRoof was founded in 2015 by Sarah Hall as community initiative to explore the future of public relations and its contribution to organisations as a management discipline. The project has published two books and numerous reports. A third book is in the works.

If you enjoyed this podcast please subscribe via iTunes. If you’ve comments about the show please say hello via Twitter to @hallmeister and @wadds.

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Stephen Waddington

Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University.

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