Stephen Waddington

Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University.


  1. Interesting post about an area we know well. This quote is particularly telling: “Many of my friends and people in Stapleford didn’t engage with these channels because, as they told me themselves, they didn’t identify with the posts that related to other places across Nottinghamshire.”
    There’s an argument for ultra local engagement of public services through social media. We may see more local authorities and emergency services adopting this approach in the future. It’ll be interesting to see which platforms are adopted and which are neglected.

  2. I remember @Wadds saying once that comms professionals should help set up Facebook communities and then ‘get out of the way’. This is that. The key learning for me is that you recognised there was a need in the community and people then found their own motive to get engaged. It’s the motive that keeps people there. We comms professionals need to identify the need and assess whether there’s a motive for people to stay with the community. If there is it’ll work. If there isn’t it probably won’t Well played @MrTedds you have a new follower.

Leave a Reply

Your email address will not be published. Required fields are marked *