Stephen Waddington

Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University.

One Comment

  1. Interesting post about an area we know well. This quote is particularly telling: “Many of my friends and people in Stapleford didn’t engage with these channels because, as they told me themselves, they didn’t identify with the posts that related to other places across Nottinghamshire.”
    There’s an argument for ultra local engagement of public services through social media. We may see more local authorities and emergency services adopting this approach in the future. It’ll be interesting to see which platforms are adopted and which are neglected.

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