Find out what Amanda Coleman learned by blogging every day for a year

A commitment to writing daily is a good response to writer’s block. Amanda Coleman has been blogging almost every day in 2016. In this guest post she describes her incredible project.

By Amanda Coleman

Around 12 months ago I wanted to put myself to the test in 2016 and challenged myself to reconnect with my writing.

I started my working life as a journalist and more than 20 years on words are still really important to me. But as a professional communicator I don’t get the chance to write in the way I used to, so the challenge was to blog every day this year.

I have been blogging since 2010 and it has been a great way to discuss ideas, events and develop my thoughts about work and life. There has always been a lot to talk about and discuss but would I be able to find something every day?

Surprisingly after writing more than 300 blogs finding subject matter has not been a problem. It may be that I am more opinionated than I thought, or I like to question and challenge what I see. I now find myself identifying what will be the blog as my day progresses.

Barriers to writing

The challenges I have faced are my own physical frailties and battling through migraines to write.

I have also had a few IT glitches mainly caused by failing Wi-Fi. Blogging is surprisingly easy as I can access my blog through laptop, iPad and iPhone.

I have blogged from Rome, from trains, from London, from my car but mainly from my sofa at home.

Lessons from a blog a day: discipline and development

The challenge is nearly complete and it has taught me a huge amount.

I have learnt that I can have the discipline to do something every day. For many years I have toyed with the ideas for a few books but have lacked the control to sit down every day and write. There are always other things that need to be done or that I want to do.

Now I can feel 2017 is the year for one of those books to finally take shape.

I have found no shortage of subject matter. It may be that 2016 has been a year of turbulence and dramatic events but has also been a year of change and development for me personally.

My blogging has helped me feel more connected to my thoughts. It has also helped my mum to know my mood on a daily basis. She claims to be able to work out how I am feeling from what I have discussed and how I have written it.

I feel the challenge has reconnected me with my younger self. For as long as I can remember I have loved writing whether it was poems and a TV play when I was at school through to the daily churn as a journalist. I still have the love and passion for writing.

Creating connections and a wider conversation

Above all the past 12 month’s blogging has been hugely enjoyable.

The blogs have sparked discussion, linked me to people I would never have met before and have been viewed more than 10,000 times.

When I write the final blog for 2016 on 31 December I will be delighted to have achieved the challenge I set but a little sad that it is over.

Will I blog on 1 January 2017? I probably will, but then my attention will turn to the next writing challenge.

About Amanda Coleman

Amanda is a communication professional working in the public sector and continuing to look for new ways to start conversations.  You can connect with Amanda via her blog or Twitter @amandacomms.

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Stephen Waddington

Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University.


  1. I commend Amanda for finding the subject matter to write 300 blogs. I have fancied setting myself this challenge too but have always been wary of running out of steam and or material to write about.
    I also love that it was a useful way to connect to Mum! If you know mum is reading then you have to keep going!
    I look forward to hearing about the book Amanda.

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