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#PRstack book available in print

My #PRstack: a practical guide to modern PR tools and workflow is now available in print thanks to Blurb and Prezly.

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Blurb is a print on demand platform available worldwide. You should check it out if you haven’t already.

Prezly designed the print version of the book, like the ebook, as part of its ongoing investment in the #PRstack community.

My #PRstack: a practical guide to modern PR tools and workflow was originally published in May as an ebook.

It consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice. There are 40+ practical how-to examples of tools used in public relations, content marketing and search engine optimisation (SEO).

Pixels to print

When can we get print copies you asked? We want to use it as a workbook. We hadn’t thought about that but the community responded to the challenge.

Next time we’ll create a single version for digital and print. There’s a lesson.

The pixels have transferred beautifully to print thanks to the design team at Prezly and you can buy it today from Blurb at the cost price of £12 a copy. No one has made any revenue from this project.

You’ll have to wait a week for the book to be printed, bound and delivered but it’s worth it.

Hyperlinks don’t transfer well to print so you can download the PDF version or click away on the individual articles on the #PRstack web site.

You also asked for an index of tools and contributors. We fixed that too.

What’s next?

The #PRstack community is meeting up in early July.  A week-long hackathon is also in the works.

We’re planning to produce a second edition of the book in the second half of 2015.

We’re looking for people to write practical how-to articles about the application of public relations tools or modern public relations workflow.

If you’d like to contribute to the next phase of the project I’d love to hear from you.

Modernising public relations

Public relations is rapidly modernising from publicity to influencer relations, and brands are developing their own media and communities.

The third-party tools market isn’t quite so neat and clear cut. It is characterised by vendors selling tools packed with features all looking for a problem to solve.

My #PRstack: a practical guide to modern PR tools and workflow is made up of a foreword by me and 18 chapters split into the following sections:

  1. Social listening and planning – how to identify and listen to a community using the social web and other data sources
  2. Content – creating content as a means of public relations engagement
  3. Curation – curating content on the social web to turn social content into owned
  4. Building relationships online – examples of influencer relations and community management
  5. Example #PRstack workflows – putting tools together to create a complete workflow
  6. Project management and measurement – managing a public relations campaign or any form of project

Building #PRstack

#PRstack community started as a blog post in mid-December. I publicly moaned the lack of mature workflow for public relations.

A community developed around a Google spreadsheet over the next 50 days. It described more than 100 tools.

Prezly’s CEO Frederik Vincx offered development time to build a web app to sit on top of the #PRstack Google document to help people interrogate the data. Prezly is a storytelling platform for brands that is listed in the #PRStack.

We launched the PRstack app in early March. It now describes more than 250 tools.

During a #PRstack Twitter chat we explored ways to develop #PRstack. My #PRstack: a practical guide to modern PR tools and workflow is the result.

Thank you #PRstack crew

Thank you to Frederik and the team at Prezly for their commitment to the project. No other vendor has shown such courage or leadership.

The authors of this book have all given up their time and expertise freely to contribute.

Thank-you Matt Anderson; Stella Bayles; Michael Blowers; Stuart Bruce; Scott Guthrie; Sarah Hall; Rich Leigh; Adam Parker; Gary Preston; Andrew Ross; Andrew Smith; David Sawyer; Kalli Soteriou; Dan Tyte; Max Tatton-Brown; Ben Verinder; Angharad Welsh; and Ross Wigham.

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Stephen Waddington

Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University.

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