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How to guest blog

I welcome contributions from guest bloggers. It’s a great way to build a network.

If you haven’t blogged before guest blogging is a good way to start. Some of the best guest blogs posts on my site are from smart students keen to get ahead and build networks.

In the public relations sector Behind the Spin, comms2point0, PR Examples, and Rachel Miller all publish content from guest contributors.

Topics can include any aspect of digital marketing, the media, public relations, or social media.

You could write about an area of practice, report on an event, review a book, share your experience, a case study, insight, research, or information about a tool. Have a quick look at some of the previous posts on the site.

Content guidelines
Here are some guidelines for the content of a guest blog post.

  1. Be useful, original and insightful. Tell me something that I don’t know.
  2. Considered and thoughtful argument is good. If you want to rant there are plenty of other places on the web.
  3. Aim for 400 to 800 words. Use subheads to break up your copy.
  4. Follow The Economist Style Guide.
  5. Write for the mobile screen in short sentences and paragraphs. BBC News is excellent at this style of writing.
  6. Please supply an anchor image for the home page (160×120 pixels) if you can.
  7. Add any embedded content such as images, video or Slideshare decks, that helps you tell your story.
  8. Include a photo of yourself, a two line-bio, and links to any social profiles.

What next?
If you fancy submitting a guest blog post please give me a shout with an idea.

I rarely publish guest blogs that are submitted speculatively. It’s social media after all.

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Stephen Waddington

Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University.

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