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Top 10 blog posts for March: the future of public relations

The most popular posts on my blog for March prove again that the public relations industry loves nothing better than discussing and debating its own destiny.

Three long form posts continue to make my monthly top 10 blog posts by traffic volume, alongside my bid for the post of CIPR President for 2014.

There may, or may not, be a connection.

  1. CIPR election: 10 words and 10 pledges for industry leadership – I’m standing for the post of CIPR President in 2014. This my manifesto focussed on leadership, continuity and energy.
  2. Public relations measurement: fact or fake – The objectives of a public relations campaign should be aligned as closely as possible to the objectives of an organisation. Anything else can be faked.
  3. Essay: The future of public relations – A long form essay on the future of our industry that remains one of the most popular pieces of content on my site.
  4. Search for Twitter’s business model almost over: old tweets show in search – Twitter’s search function now serves the most popular conversations around a search term.
  5. PR graduates: Kickstart your career at Ketchum – The closing date for applications for the Ketchum graduate programme is 19 April. Work placement opportunities are open throughout the year.
  6. Grunig revisited: digital communication and the Four Models of Public Relations – An old post from last year exploring whether Grunig’s models stands up in an era of digital communication.
  7. The public relations industry’s confidence problem – Another essay which asserts that the public relations industry must cease being introspective and define its value to organisations as the reputational and relationship adviser.
  8. Guest post: Brand Anarchy “a book by old people, for old people”Brand Anarchy is a book for old people by old people, says public relations student Ian Johnson, making the point that the current generation of public relations students have grown up with social media.
  9. In search of answers to Brand Vandalism – Has your organisation retooled it public relations workflow to get to grips with 24/7 conversation? If so we’d like to talk to you as we Steve Earl and I complete our next book Brand Vandalism.
  10. Smart public relations students seeking opinion and insight – Three smart students have been in touch via email and Twitter seeking insight for their final year undergraduate research. They’d appreciate your help.

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Stephen Waddington

Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University.

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